Field notes & essays
In-depth, honest articles on custom software, CRM automation, HubSpot, integrations, and the judgement calls in between — written from real work, not summaries.
When you depend on someone else's API, you inherit their limits, outages, and moods. Here's how to build integrations that stay calm and correct when the other side doesn't cooperate.
Two systems need to stay in sync — do you push events or pull for changes? A practical guide to the trade-offs, and why the honest answer is often a bit of both.
Wiring two systems together for a demo takes an afternoon. Building an integration that survives production is a different discipline — and almost all of it lives in the failure paths nobody demos.
3 articles in API Integrations