Field notes & essays
In-depth, honest articles on custom software, CRM automation, HubSpot, integrations, and the judgement calls in between — written from real work, not summaries.
"Minimum viable product" is good advice that's easy to misread in both directions. Here's how to build the smallest useful thing without building something you'll have to throw away.
The database you pick early is one of the hardest things to change later. Here's a practical, non-dogmatic guide to matching the tool to the shape of your data.
Internal tools have a quiet failure rate: they get built, launched, and then quietly abandoned for a spreadsheet. Here's what separates the ones people adopt from the ones they route around.
3 articles in Custom Software