Field notes & essays
In-depth, honest articles on custom software, CRM automation, HubSpot, integrations, and the judgement calls in between — written from real work, not summaries.
The database you pick early is one of the hardest things to change later. Here's a practical, non-dogmatic guide to matching the tool to the shape of your data.
Internal tools have a quiet failure rate: they get built, launched, and then quietly abandoned for a spreadsheet. Here's what separates the ones people adopt from the ones they route around.
2 articles in Custom Software