Field notes & essays
In-depth, honest articles on custom software, CRM automation, HubSpot, integrations, and the judgement calls in between — written from real work, not summaries.
A CRM migration that arrives without its history is only half a migration. Field notes on bringing the past across intact — and on why the mapping, not the moving, is where the whole job actually lives.
Most HubSpot workflows either do too little to matter or too much to trust. Here are the workflow patterns we build again and again because they reliably earn their keep.
Plenty of teams own HubSpot but quietly run their real work from spreadsheets on the side. The reasons are almost never technical — and neither, in the end, is the fix.
3 articles in HubSpot