Field notes & essays
In-depth, honest articles on custom software, CRM automation, HubSpot, integrations, and the judgement calls in between — written from real work, not summaries.
Most lost leads aren't lost to competitors — they're lost to a routing system that quietly dropped them. Here's how to build one that doesn't.
Automation is easy to oversell. A practical framework for deciding which parts of your CRM and sales process to automate first — and which to leave alone.
2 articles in CRM Automation